At Optimum we deliver marketing services to suit your needs
Your business is unique. So it’s essential your marketing is tailored specifically to your needs. We can make a difference to your business with support on strategy and planning or simply by saving you money on great value design, production and print.
CONSULTANCY
The Optimum team is experienced in identifying new opportunities for our clients as well as providing a business mentoring service. We’re a full service marketing consultancy, helping you to engage with your prospects and customers. Our consultancy service can be provided ‘on-site’ or remotely from half-a-day for business progress reporting or up to 3-days per week, over an extended or fixed period.
BRANDING
Your Brand ‘is’ your Company. It’s a visual stamp which communicates who you are, what you do and how you do it. From naming to brand creation and guardianship we’ll make sure your brand matters. We love working with businesses to develop their brand through logo design, brand guidelines, tone of voice and brand deployment.
DESIGN & PRINT
Optimum work with a range of designers and printers at a fraction of the cost of traditional agencies. We’re happy to design and artwork your content or print from supplied artwork. We just want to ensure that all your marketing materials are top notch; from business cards to brochures; flyers to signage; from pop up banners to promotional merchandise we can deliver virtually anything with your logo on it.
WEB & DIGITAL
We live in a visual and digital world. Optimum creates websites and content to keep your audience clicking. We’re happy working in WordPress but will also project manage other platforms to ensure a website delivery runs smoothly and quickly. Alongside your website you’ll need a content marketing strategy that we would love to be involved with – whether its drafting it or delivering it, ‘content is king’.
SOCIAL
Social media is increasingly important to companies, who wish to retain a dynamic relationship with customers. It’s not easy working out which channel to use or how to find the best imagery or build a calendar for regular posting of content. Optimum can provide a full social media management service, or just guidance if that’s all that is needed.
CONTENT
Optimum loves to tell a good story. We’re always happy to help you find something to say. We can find the best bits to say about your brand and tell your story through both on and off line channels. We can craft it or edit supplied or existing content to ensure its as compelling as it can be to get people talking about you.
MENTORING
Perhaps you are a start-up, or one-man-band, and you want to do your own marketing, but haven’t the confidence or skills to push forward? We can help. We are happy to be retained for one or two days a month to meet up and discuss your business and what needs to be done, setting targets and goals and acting as a sounding-board for ideas and issues.
CAMPAIGNS & EVENTS
Leads are often the life-blood of businesses, but just generating leads isn’t good enough. The quality of the targeting, generation and conversion processes are what make or break a campaign or event. We help deliver every aspect for a successful lead generation programme from digital campaigns to bespoke collateral, pop-up banners and merchandise, to campaign teasers, pre-booking of meetings and meet-and-greet resourcing.